Showing posts with label ProBlogger. Show all posts
Showing posts with label ProBlogger. Show all posts

Thursday, 22 June 2017

Evaluating Your Blog’s First Year: 12 Great Questions to Ask


Firstly … congratulations on making it through your first year. A lot of bloggers don’t get that far.

During this evaluation, we’ll take a look at key metrics for your blog, but we’ll also be thinking about what you’ve learned and accomplished over the past year.

Don’t get discouraged if the numbers aren’t – yet – quite where you want them to be. When I first started blogging, it was as a hobby … and it took me several years to start making significant money from it.

While some bloggers do succeed in making a lot of money in their first year, most take much longer. As you go through these questions, focus on what you have accomplished rather than on the goals you’ve not quite managed yet.

(Want to do this evaluation another time? Check out the option to download a free evaluation workbook at the end of the post.)

Key Metrics for Your Blog’s First Year

#1: How many blog posts did you publish … and how consistently?

Whether you published two posts or two hundred posts … was it as many as you wanted?

Did you write lots of posts in the first two months, then not much for the rest of the year? Or did you manage to blog fairly regularly all year?

#2: How many subscribers do you have to your blog and/or newsletter?

Hopefully you’ve got email subscriptions set up: if not, check out Ramsey’s post on Blog Tyrant: How to Start a Mailing List and Add Opt-in Forms to Your Blog.

If you can, look back at how your subscribers grew during the year. (You can find instructions for AWeber here and for MailChimp here). Did you see steady growth? Can you identify any peaks and what caused them?

#3: Did your traffic grow during the year?

Look at Google Analytics or’s inbuilt statistics to find out whether you were getting more traffic by the end of the year than at the start (hopefully you were)!

Again, look out for any spikes in traffic: what was behind those?

#4: Which of your posts were most popular?

You can use Google Analytics to find out which posts received the most visits, or look on your blog to see which got the most comments or shares.

Find your top three posts and see if you can figure out what made those posts especially popular.

#5: How much money did you spend?

This might require trawling back through your PayPal history or receipts in your inbox. You may want to create a simple spreadsheet to track your blog’s spending, breaking it into different categories, such as:

  • Web hosting and domain name
  • Email list provision
  • Premium theme and/or premium plugins (if any)
  • Design, editing or other services

#6: How much money did you make?

Ideally, you want this figure to be higher than #5 … but if it’s not, that’s very normal for blogs in their first year.

Look at your income from:

  • Advertising
  • Affiliate marketing
  • Product sales (e.g. if you launched an ebook)
  • Services provided (e.g. if you write for other blogs for pay)
  • Sponsorship from other companies

If you want to dig further into statistics, check out Nicole Avery’s post How to Conduct Your Annual Blogging Review.

I know that it’s easy to feel a little discouraged at this point. Perhaps when you started blogging, you dreamt of quitting your day job by now … and yet your blog hasn’t made a single dollar.

It can also be encouraging to look at everything you have gained, even if it’s not all about the numbers. Here are six more questions to ask yourself:

#7: Did you get any nice comments or emails from readers?

If someone wrote that your post came at the perfect time for them, or that it helped them with a problem, that’s a real success.

You might want to track down all your nice comments and emails, bring them together into one document, and print them out as a source of encouragement.

#8: Did you learn anything new?

Your first year of blogging was probably a steep learning curve at times. I bet you picked up lots of new skills. Perhaps:

  • You learned how to register a domain name and set up hosting
  • You got to grips with sourcing, resizing and editing images
  • You went from initial bafflement to comfortable familiarity with WordPress (or your platform of choice)
  • You set up an email list for your blog
  • You read a lot about marketing your blog or growing your readership or some other aspect of blogging … and you put it into practice

… or lots more things besides!

#9: Did you challenge yourself?

Perhaps you wrote a post that you were worried about publishing … but it went down really well with readers.

Perhaps you wrote a guest post for a big blog in your niche … and they published it!

Or maybe you tried something and it didn’t quite work out: what matters is that you gave it a go.

#10: Did you make new connections in the blogging world?

When you started out blogging, you probably didn’t know many (or even any!) other bloggers. During your first year, you likely got to know at least a few.


  • You’ve made friends with some other new-ish bloggers on Twitter
  • You’ve been commenting on an established blogger’s site and building up a relationship with them.
  • You joined a Facebook group for bloggers, like the ProBlogger Community.
  • You went to a local meetup … or a bigger gathering of bloggers, like the ProBlogger event.

#11: Did blogging open any doors for you?

Sometimes, blogging can lead to some amazing opportunities (Eli Seekins had a great post about this on SmartBlogger recently).

Perhaps your blogging meant that:

  • You landed a freelancing gig with a big blog or website.
  • You gained some new skills that you used on a job application.
  • You came across some interesting people who you’d never have otherwise met.
  • You got free products to review.

#12: Did you enjoy the year?

Perhaps most importantly … did you enjoy your first year of blogging?

Maybe it was the first time you’ve felt able to call yourself a “writer”, because you wrote regular posts for your blog.

Maybe you loved learning new things and putting them into practice.

Maybe you felt like you were finally reaching for your dreams.

While it’s a great feeling to make money from blogging or to see your readership grow, some bloggers simply want to enjoy the process of writing and publishing online … and that can be just as valuable.

What Will You Do During Your Blog’s Second Year?

Now that you’ve taken a look over the past year of your blog … what are you going to do with the next year?

You might want to think about:

#1: How often will you post?

If your current schedule hasn’t really worked for you, you might try posting less frequently and focusing on writing the best posts you can.

Get help: How to Be a More Consistent Blogger

#2: How will you monetize?

Whether you want to make a living or simply cover your costs, think about how you’ll make money from your blog. Some new bloggers think it’s all about advertising or affiliate income, but those aren’t your only options.

Get help: The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

#3: What successes can you build on?

Look at what’s been going well for you … and go further with it. For instance, pick a post that’s already getting lots of search engine traffic and update it to link to some of your other best posts.

Get help: How to Update Old Posts On Your Blog (and When You Should Consider Doing it)

Right now, write down three specific actions that you want to take as you move into your blog’s second year:

  • One during the next week
  • One during the next month
  • One during the next three months

Feel free to share them with us in the comments … and good luck for your next year of blogging.

The post Evaluating Your Blog’s First Year: 12 Great Questions to Ask appeared first on ProBlogger.


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Tuesday, 20 June 2017

7 Key Design Elements for a Mobile Landing Page that Converts

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

This is a guest contribution from Shane Barker.

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals. But is your landing page optimized for mobile users? Is it able to drive enough conversions on mobile?

Just imagine you’re using your smartphone to read someone else’s blog, and you click on a link to learn about a certain product reviewed in the post. But you end up on a page that is too difficult to view and navigate. You have to either squint, or zoom in to read the page content. That could ruin your experience, and may even compel you to leave the page. The result? For the blogger, it means they’ve lost the opportunity to convert you.

Don’t make the same mistake. When you’re designing a landing page, make sure you optimize it for mobile users. The seven key design elements below can help you design a mobile landing page optimized for conversions.

1. A Short But Strong Headline

Landing page headlines should always be clear and concise. For a mobile landing page, your headline has to be even shorter, because you have even less space to work with. Use no more than five words, and describe what your website is about, or what your product does. This may be difficult, but it isn’t impossible.

Take a look at the Squarespace mobile landing page, for instance. The headline, “Build it Beautiful,” is short, but it clearly tells people what the product is about – building websites. And “beautiful” highlights the benefit of using the platform. They’ve perfectly summed up what their product does, and what makes it special, in just three words, with a compelling headline.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

Try to form your headline around the main features and/or benefits of your product. Maybe it will help readers learn something useful, or tackle a challenge they’ve been facing. Once you come up with a potential headline, check it several times to see if you can shorten it and still keep it compelling. For instance, you could shorten, “Convert People with Beautiful Landing Pages,” to, “Create Landing Pages that Convert.”

Although many landing pages have a subheading with more details about the product’s features, that may not be the best option for a mobile landing page due to the limited space. You can try adding a few bullet points if you absolutely have to include further details or benefits of the product. Just make sure each point is concise and clear.

2. A Short And Persuasive Call-To-Action

You know the importance of persuasive CTA copy, and how it can help drive conversions. With mobile landing pages, your CTA copy needs to compel users to take action, and it needs to do so with just 2-3 words. Something like, “Get Started,” “Grab Your Deal,” or “Build Your Website,” may be ideal as they get straight to the point in just a few words.

For example, the mobile landing page for the Shyp app has clear call-to-action copy that urges people to, “Get the App.”

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

To come up with compelling copy for your CTA, first define the goal of your landing page. Is it to get people to enter a contest, download an eBook, or sign up for your mailing list? Next, write a short CTA that clearly tells people what you want them to do, like, “Enter to Win,” or “Download Your Guide.”

3. One Prominent CTA Button

What’s the goal of a landing page? To get people to do something. So what’s the point of having a CTA button on your mobile landing page if it’s barely visible? If you’re trying to get people to take a certain action, make sure the CTA button is prominently displayed. If possible, choose a button color that contrasts with the main page color so that it stands out.

While aesthetics are a crucial part of your landing page design, you shouldn’t blend the elements so much that you hide the CTA button. The New Balance mobile landing page below highlights one CTA button boldly in black. And you can see that, although the button clearly contrasts with the rest of the page design, it doesn’t compromise the overall aesthetics.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

The optimal number of CTA buttons on a mobile landing page is one, because you want to direct users towards one particular action. You don’t want to confuse them with too many options. If you have several goals, you can try building a separate landing page for each goal. But if you absolutely must have more than one CTA button on a page, make sure you highlight the main call-to-action, and blend in the others with the rest of the design.

For instance, if the goal is to get people to download something, the CTA button for downloading should be the most prominent. Secondary CTA buttons like, “Learn More,” or “Contact Us,” should be less visible. A good example is the Squarespace landing page shown above, where the main call-to-action, “Get Started,” is more prominent than the secondary CTA, “Learn More.”

4. Minimal Clutter

When you’re targeting mobile users, you should keep in mind that there is limited screen space to work with. A busy page design with too many elements can be an eyesore, especially on mobile landing pages. You need to simplify the page design as much as possible. This means you need to remove any unnecessary clutter, and keep other elements hidden if possible.

Keep only the most important elements. Just take a look at the simplistic and elegant landing page for Moto 360, for example. The page contains only a few elements: a strong headline, the product name, pricing info, and a call-to-action button.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

Now let’s take a look at the original desktop version of the landing page. Here, there are a few changes in the formatting. Although the headline remains the same, this version has a small subheading to describe the product. You can also see that the navigation bar isn’t hidden like in the mobile version.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

For mobile, keep only the most important elements, and remove unnecessary elements that may clutter the page. Removing unnecessary clutter from your mobile landing page doesn’t just enhance the page’s aesthetics, it also reduces the page’s load time. A faster loading page can improve user experience, and boost conversions.

5. Simplified Forms

Do you really need people to fill in 7 or 8 form fields when signing up for something? Too many form fields can clutter your landing page, and frustrate users. If you want more people to convert, you need to simplify the conversion process. The idea is to get them to complete the task before they have time to change their minds. Simplify your forms – whether they’re for subscriptions, free trials, or promo codes.

Make sure any forms on your mobile landing page collect only the most crucial information. For example, you probably need a user’s email address for eBook downloads, newsletter subscriptions, free trials, promo codes, and pretty much everything else. But you may not need to ask for their name, address, or phone number.

Adjust the form fields based on what you want to achieve with the landing page. The Shopify free trial landing page shown below has only three form fields. It asks for an email address, store name, and a password so that users can access their account later. It doesn’t ask for any unnecessary information like name, phone number, or address.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

6. Readable Copy

Which of these is easier to read: ProBlogger or ProBlogger? Naturally, you’d choose the latter of these two font sizes. The font styles and sizes you choose to use can have a huge impact on the readability of your mobile landing page. Remember, you’re working on a small screen; so you need to make sure that your copy is easy to read, despite the small space.

The idea is to make sure that people don’t have to squint or zoom in to read the content on your landing page. The ideal font size according to Google is 16 px, but you can always customize the size according to the font style you’ve chosen. Don’t forget to leave ample space between text lines to improve readability.

If you’ve followed the tips above, you’ve already simplified the design, and shortened your headline. That means there will be more space on your mobile landing page, allowing you to use a larger font that’s easier to read. Additionally, choose a font color that contrasts with the main color used on the page, but still blends well with the rest of the design.

Here’s an example from Gumroad. As you can see in the image below, the text is clearly visible. It is easy to read because of the large font size and simple style. It also contrasts with the main page color, while still complimenting the rest of the design.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

7. Neatly Organized Elements

If a mobile landing page has too much going on, the design can easily become an eyesore. Maybe there’s too much text, or the headline and description are too close to the CTA button. Unorganized elements can confuse your readers, and negatively affect their experience.

For a mobile landing page design that boosts conversions, make sure all elements are neatly organized. There should be a sufficient amount of whitespace between elements so that people can navigate the page easily, and find what they’re looking for. This will also improve the visibility of your CTA button.

Take a look at the mobile landing page for the Albert app below. There is more text than recommended, but the design still works well because the elements are neatly organized. Sufficient whitespace separates the headline, subheading, and CTA button, preventing the design from looking cluttered. The blue CTA button is prominent amidst all of the text and whitespace.

7 Key Design Elements for a Mobile Landing Page that Converts | ProBlogger

What’s Next?

Once you’ve optimized your mobile landing page with the seven design elements above, you need to check whether or not they’re working for you. A few minor tweaks may be necessary to maximize their effectiveness. Make sure you run A/B tests for every element, and make adjustments, or changes as needed. The goal is to ensure that your page:

  • Loads quickly
  • Is aesthetically pleasing
  • Clearly directs people towards the desired action

All of these play a role in how well you’re able to convert an audience. Run an A/B test or a multivariate test for each element to find which areas need further improvement, and which changes are working for you. Do some call-to-actions or headlines work better than others? Which color combination drives more conversions?

Experiment with different colors for your CTA button to determine which one gets the most clicks. Test several headlines to find out which your audience responds better to. Experiment with different font styles, and sizes and check if there’s any difference in your conversion rate based on those changes.


Now you know the key elements you need to use to design a high-converting mobile landing page. Have you tried any of these tips before? How did it affect your conversion rate? Do you have any questions about mobile landing pages? Feel free to share your thoughts in the comments.

And if you need any help optimizing your website, blog, or landing pages for conversions, you can get in touch with me. I can help you come up with the best solutions for boosting your conversions.

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities. You can find him on Twitter here.

The post 7 Key Design Elements for a Mobile Landing Page that Converts appeared first on ProBlogger.


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Monday, 19 June 2017

198: 6 First Income Streams Recommended for Bloggers

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Thursday, 15 June 2017

What is the Link between Social Signals and Your Search Ranking?


This is a guest post from Shane Barker

We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors. But there’s still a lot of confusion about social signals, and their impact on a website’s ranking.

Reputable sources like Moz and Backlinko have reported that social signals are among the top Google ranking factors. While this is technically correct, it’s important to note that there is no direct impact of social signals on your ranking.

Google’s Stance on Social Signals as Ranking Factors

According to the previous head of Google’s Web Spam team, Matt Cutts, there may be a correlation between social signals and search ranking. But Google doesn’t use these signals as a direct ranking factor. This is mainly because there are several limitations that prevent the search engine from crawling and indexing social media content effectively.

Here’s how Matt explained it:

  • Limitations in Access – Matt stated that Google can’t always crawl every single page on social media channels like Facebook and Twitter. And sometimes, they may even get blocked from crawling these sites. This prevents them from accurately ranking websites based on the performance of their social media pages (individual social media posts).
  • Limitations in Accuracy – Google may have limited abilities to extract accurate data from social profiles and pages. The data on these pages could change at any moment. For example, a user may change their employment information. This would then deem their previously-collected information inaccurate.Matt also stated that Google doesn’t use signals such as the number of social media followers for search ranking. This is again because of limitations in accuracy. A user’s following size could change at any moment. They may block another user, or gain several new followers at any time. And because Google cannot actively keep up with these changes, these numbers do not factor into search ranking.

Based on these statements made by Matt, you can see that there’s a good reason why Google doesn’t use social signals as a direct ranking factor. But again, that doesn’t mean that social signals have no impact on your search ranking. We’ll be talking about this in the next section.

Social Signals and Search Ranking: The Correlation

Another big question is whether there’s proof that social signals impact a website’s ranking in search. Cognitive SEO conducted an extensive study which found that a correlation actually does exist. They analyzed more than 300,000 pieces of content and their social signals.

What they found was that there is a correlation between having a strong social media presence and better search ranking. In other words, those who rank towards the top of the search results pages tend to also have a stronger presence on social media platforms.

Image Source: Cognitive SEO

There’s also a correlation between a high amount of shares on social media and a higher search ranking. In other words, pages that rank high in search results also tend to have a higher amount of overall shares. This is especially true in the case of Facebook and Google+, but not as much with Pinterest.

The Cognitive SEO study also found that, on average, the top 4 ranking positions normally have more activity on Facebook in terms of likes, shares, and comments. And the top rank has a significantly higher amount of Google+ shares. This suggests that activities on both Facebook and Google+ have a massive impact on search ranking. But activities on Pinterest and LinkedIn do not have the same correlation with search ranking.

Image Source: Cognitive SEO

Although there’s a disparity between how activities on various social media channels affect search ranking, you already know that your social media presence does affect your ranking. And this proves that there is an important correlation between social signals and a website’s search ranking.

Why the Correlation?

You may be wondering why the correlation between search ranking and social signals even exists. How could your presence or activity on social media possibly affect how you rank in search results?

The easiest way to explain it is that social signals could impact other aspects of your website or webpage, which could then result in better search ranking. Here are some of the possible ways that your social signals can impact your ranking:

  • Link Signals from Social Shares – You already know that link signals play a crucial role in search ranking. The quantity and quality of links to your website or webpage can directly affect your position in the search results pages. And social shares count as link signals. The more people who share your content across various social media channels, the better your ranking could be.
  • Impact on Site Traffic – Another important search ranking factor is website traffic. The more traffic you get, the higher you’ll rank. And with more activity on social media, the content you share could gain more visibility. Higher visibility also means that there’s a better chance of reaching more people, and getting them to click on your links.These click-throughs will result in a boost in your site traffic. This can then translate into better search ranking. Which suggests that social activity could significantly affect your position in search results.
  • Impact on Domain Authority – A high Domain Authority (DA) can also result in higher visibility in the search engines. Although there are many metrics that could determine a website’s DA, social signals could have some impact as well. For example, one of the metrics used for calculating DA is your link profile. And with social shares improving your link profile, there can be an indirect impact on your Domain Authority. Which, in turn, can impact your search ranking.

How to Improve Your Social Signals for Higher Ranking

The previous sections have established that there is a correlation between social signals and search ranking. Now let’s get to the most important part – what can you do to improve your social signals and boost your blog’s visibility.

Here are a few ideas:

#1: Use Relevant Keywords to Optimize your Profiles

The previously-cited Cognitive SEO study found that social media presence plays a major role in search ranking. But to improve your presence, you need to gain more followers. And to gain more followers, your profile needs to be more visible. In other words, you need to make sure potential followers can easily find you. And you can do so by using keywords to optimize your profiles.

If you look at the top results for the keyword “food blogger,” on Twitter, you’ll find that most of the accounts have optimized their bios with relevant keywords. As you can see in the following screenshot, these profiles all have the word “food” in their bios. And most of them also include the word “blog,” “blogger,” or “blogging.”

Pick a keyword relevant to your niche – whether it’s technology, politics, finance, travel, or fashion. Then use that keyword to optimize your social media bios and descriptions. This can improve your chances of getting discovered by potential and relevant followers.

#2: Create Share-Worthy Content

If you produce good content, and have enough followers, there’s a good chance you’re going to generate a lot of social shares. You may already be writing useful and engaging content. But there’s always room for improvement. You need to create content that is not only helpful to your audience, but also captivating.

Get your existing subscribers involved to determine what they like to read. You could conduct a poll, and ask them what they’d like to see more of on your blog.

For example, maybe they want you to produce more how-to articles, and less list articles. Or maybe they’d like you to cover certain topics that you hadn’t thought of before. Either way, this can help you understand what your audience is looking for, so you can create content to meet those needs.

In addition to this, you could also research trending topics and popular articles in your niche. BuzzSumo is an effective tool for this. Using this tool, you can find out which topics are performing well recently. And you can also find your competitors’ most popular articles.

This will help you with new content ideas. Perhaps you can write a more detailed and more helpful piece on the same topic one of your competitors covered. Or you could repurpose an article into visual content.

As you can see in the screenshot below, you can find the most shared content or articles that are currently trending. You can also filter the results based on the content type, date of posting, etc. This can help you jump in on a trending conversation, or create valuable, evergreen content to engage your audience.

#3: Use Relevant Keywords to Optimize Your Posts

In addition to optimizing your social media profiles with relevant keywords, you should also use them to optimize your social media posts. The goal is to make sure that your content is easy to discover by relevant social media users.

You can use the keywords in the captions and titles of your posts. And you can also use them as hashtags to further improve the post’s discoverability.

For example, if you search for the keyword, “money saving,” on Facebook, the top search results will be posts that include the keyword. As you can see in the screenshot below, one of the top search results has used the keyword. This post has about 22,000 likes, 200+ comments, and about 1.6 million views.

#4: Include a Call-to-Action

When you share a blog post on Facebook, Twitter, or any other social media platform; you’re doing so in order to get people to click on it. You want them to visit your blog, and read the post.

Some people may click on the link without any additional incentive. But there’s no harm in giving them a gentle nudge. To do so, include a call-to-action to tell people what you want them to do.

Maybe you could encourage users to, “try this easy recipe,” or “use these tricks to save more money.” Or you can make it even shorter by using CTAs like, “check it out,” or “click here.” In addition to encouraging clicks, you can also write CTAs that encourage more shares, likes, and comments on your post.

The following Facebook post by Digital Photography School is an excellent example. It doesn’t just invite people to click on the link to read the tips. Instead, the caption asks whether people have tried what the article is talking about.

The article provides readers with tips on how to capture photos of bursting bubbles. And then the caption encourages people to show their best results. This makes for an excellent CTA, as it is indirectly encouraging people to try out the tips.

#5: Include Images in Your Social Media Posts

Images immediately grab attention, especially on social media. People may aimlessly scroll through their news feeds, but seeing an eye-catching image could make them linger on the post longer. And this could improve your chances of driving click-throughs. Even if some users do not click on the accompanying link, it still improves your chances of driving more engagement.

Neil Patel discovered the importance of images on social media when he experienced improvements in his traffic. Neil regularly shared the latest Quick Sprout blog posts on Twitter, which would normally just include the article headline, and a link to the post. But once he started adding images with a link to the new blog post, he saw that his traffic from Twitter increased by 108%.

Image Source: Quick Sprout

So instead of relying on the automatic preview, accompany your posts with a relevant image. For infographics or studies, you can even include a photo that will give people a brief idea what they can find learn from the post.

The screenshot below shows a Twitter post in which the user shares a link to healthy food for busy people. She has included a photo of one of the dishes to attract a larger audience.


We’ve thoroughly discussed the correlation between social signals and search ranking. Now you understand the actual impact of your social media marketing efforts on your blog’s ranking. And you also know exactly what to do to improve your performance. But if you have any doubts or questions, feel free to share them in the comments below.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

The post What is the Link between Social Signals and Your Search Ranking? appeared first on ProBlogger.


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